Sports prediction app WinView signs Pistons star Blake Griffin
A live television sports prediction platform is making its biggest marketing push, as investors and gamblers alike dream of live in-play betting becoming commonplace in the United States.
WinView, an app that currently lets players answer questions about what is about to happen in a game, has signed Detroit Pistons forward Blake Griffin to star in an advertising campaign.
Griffin will get an equity stake in the company for starring in digital advertising for the brand's "Predict. Win. Watch Your Back" campaign. The ads involve an office worker who plays WinView while watching an NBA game and predicts that Griffin will miss a free throw. Griffin misses, but then makes eye contact with the worker through the computer screen.
"This made sense to me because we, as players, when we're watching games, we try to predict what is going to happen," Griffin told ESPN. "That fans can actually do this is great."