Blake Griffin Takes On A Fan In A New Sponsored Web Series
Blake Griffin is an NBA All-Star adjusting to a new team and a new city. Known for dabbling in standup comedy, he is adding a new business venture to his repertoire: A new deal with WinView Inc. allows Griffin to show off his comedic skills in a digital ad campaign.
WinView and Griffin last week announced a new sports marketing partnership built upon the premise that the future of televised sports will be driven by more fan engagement while watching the game on TV or a mobile device. The video content series, titled "Blake vs. Todd," a three-part comedic episodic content series, is already airing on the WinView app and via Griffin’s social media channels.